Pre-launch range
Explore by area and formula
Compare planned concepts by the area they are designed for or the ingredient line they explore. Product details are not final.
Start Here
Kojic Acid & Turmeric Cleansing Bar
The lowest-commitment entry point we have, and the one that recruits the most new customers. Priced to remove hesitation.
4.4 · 3115 reviews · projected
Hero
TXA 5% + Niacinamide 4% Even Tone Cream
Our flagship, and the product we would hand someone on day one. Two actives that interrupt pigment at different points, at concentrations we publish in full.
4.6 · 1284 reviews · projected
Volume Line
Kojic Turmeric Daily Face Cream
The volume mainline. Kojic acid plus turmeric is the largest validated pocket across both channels — roughly $129M annualised.
4.3 · 1121 reviews · projected
SEO Priority
TXA Correcting Serum
The highest-concentration leave-on in the TX line, aimed at the widest keyword gap we measured across both channels.
4.5 · 968 reviews · projected
Traffic Driver
TXA Even Tone Toner Pad · 70 Pads
The category traffic engine. Seventy pre-measured doses, in a format that removes every reason to skip the step.
4.4 · 1873 reviews · projected
Entry SKU
Glutathione 7 Hydrogel Spot Patch · 24 ct
Sustained contact, overnight, on one specific mark. The most filmable product we make.
4.6 · 874 reviews · projected
Premium
Glutathione Overnight Wrapping Mask
Eight hours of contact instead of ten minutes, removed in one piece in the morning.
4.5 · 521 reviews · projected
Low Barrier
Starter Duo — Toner Pad + Cream
The shortest path from owning one product to having an actual routine.
4.5 · 446 reviews · projected
Flagship
The 4-Week Even Tone Routine · 4 Pieces
Our highest AOV configuration, built around a defined 28-day protocol rather than an open-ended promise.
4.7 · 318 reviews · projected