Concept packaging only. Final formula, packaging, and product details are not confirmed.

SEO Priority

TXA Correcting Serum

$3030 ml

Planning figures — not yet confirmed

The highest-concentration leave-on in the TX line, aimed at the widest keyword gap we measured across both channels.

Actives

Tranexamic Acid5%Niacinamide4%Panthenol

The same two pathways, at full strength, in a vehicle that absorbs in twenty seconds.

Who it is for: For anyone already using a cream who wants more from it. Also the right entry point if your skin is on the oily side, or if you dislike the feel of a cream underneath SPF.
The problem: Creams are comfortable, but they dilute the active. Serums concentrate it — and historically that has meant flaking, redness and abandonment around week three.
How it works: Identical two-pathway logic to TX-01 — signal inhibition upstream, transfer reduction downstream — delivered in a lighter vehicle so the higher concentration stays tolerable. Panthenol and sodium hyaluronate carry the water-binding load that actives otherwise strip away.
How to use: Three to four drops on clean skin morning and night, before heavier creams. Once daily for the first week, then increase as tolerated.

What supports it

5% tranexamic acid in a fast-absorbing, low-residue base.
4% niacinamide for the transfer step.
Panthenol and sodium hyaluronate to buffer the tightness actives can cause.
Targets the widest keyword gap we measured: roughly 109,000 monthly searches against 622 competing listings.

Layers cleanly under TX-01 without pilling — designed as a pair, not as competitors.
Absorbs in about twenty seconds, so SPF goes straight on afterwards.
Panthenol-buffered, which is what makes twice-daily realistic from week two.
30 ml covers roughly eight weeks of twice-daily facial use.