Pre-launch range
Explore by area and formula
Compare planned concepts by the area they are designed for or the ingredient line they explore. Product details are not final.
Best Rated
Face & Body Even Tone Kit · 6 Pieces
The highest-rated configuration in the entire competitive set — and the clearest single signal in the data.
4.7 · 592 reviews · projected
Viral Format
Kojic Acid & Turmeric Body Refining Spray
A spray that makes exfoliation visible. That visibility is why this format out-sells every cream in the adjacent brightening category.
4.4 · 2140 reviews · projected
Start Here
Kojic Acid & Turmeric Cleansing Bar
The lowest-commitment entry point we have, and the one that recruits the most new customers. Priced to remove hesitation.
4.4 · 3115 reviews · projected
#1 Area
TXA + Caffeine Even Tone Eye Cream
Eye-area darkening is the largest validated pocket in this category — bigger than face, bigger than body. Formulated thin enough to sit under concealer.
4.5 · 806 reviews · projected
Hero
TXA 5% + Niacinamide 4% Even Tone Cream
Our flagship, and the product we would hand someone on day one. Two actives that interrupt pigment at different points, at concentrations we publish in full.
4.6 · 1284 reviews · projected
Compliance-Safe
Brightening Underarm Deodorant Stick
Deodorant first, tone second. That ordering is the whole point — and the data behind it is unambiguous.
4.4 · 1592 reviews · projected
Margin Pick
Kojic Turmeric Body Glow Duo
A two-step body routine priced deliberately into the $40–60 band — the lowest-competition, highest-output band in the category.
4.5 · 1204 reviews · projected
Cautious
Kojic Turmeric Brightening Body Wash
Flagged, not recommended. The body wash subcategory is dominated by Amazon private label — roughly 81% share — which makes it the weakest fit in our matrix.
4.2 · 689 reviews · projected
Volume Line
Kojic Turmeric Daily Face Cream
The volume mainline. Kojic acid plus turmeric is the largest validated pocket across both channels — roughly $129M annualised.
4.3 · 1121 reviews · projected
SEO Priority
TXA Correcting Serum
The highest-concentration leave-on in the TX line, aimed at the widest keyword gap we measured across both channels.
4.5 · 968 reviews · projected
Traffic Driver
TXA Even Tone Toner Pad · 70 Pads
The category traffic engine. Seventy pre-measured doses, in a format that removes every reason to skip the step.
4.4 · 1873 reviews · projected
High AOV
TXA Neck & Décolleté Treatment
Two demands in one SKU — tone and firmness. The neck is chronically underserved: the benchmark neck set has reached roughly $7.51M in lifetime GMV.
4.5 · 437 reviews · projected
Open Position
Brightening Hand Treatment SPF 30
The clearest whitespace we found: a hand care subcategory moving roughly 1.2M units a month with no established tone-focused SKU.
4.3 · projected
Entry SKU
Glutathione 7 Hydrogel Spot Patch · 24 ct
Sustained contact, overnight, on one specific mark. The most filmable product we make.
4.6 · 874 reviews · projected
Premium
Glutathione Overnight Wrapping Mask
Eight hours of contact instead of ten minutes, removed in one piece in the morning.
4.5 · 521 reviews · projected
Low Barrier
Starter Duo — Toner Pad + Cream
The shortest path from owning one product to having an actual routine.
4.5 · 446 reviews · projected
Flagship
The 4-Week Even Tone Routine · 4 Pieces
Our highest AOV configuration, built around a defined 28-day protocol rather than an open-ended promise.
4.7 · 318 reviews · projected