Concept packaging only. Final formula, packaging, and product details are not confirmed.

Traffic Driver

TXA Even Tone Toner Pad · 70 Pads

$2070 pads

Planning figures — not yet confirmed

The category traffic engine. Seventy pre-measured doses, in a format that removes every reason to skip the step.

Actives

Tranexamic Acid2%Niacinamide3%Betaine

Seventy measured doses. No guessing, no cotton rounds, no reason to skip it.

Who it is for: For anyone who wants to test whether tranexamic acid suits their skin before committing to a full routine. Also the format of choice for travel, gym bags and anyone who will not decant liquids.
The problem: Liquid toners are where most routines quietly die — too much, too little, spilled down the sink, or left unused because the step feels like work.
How it works: A lower dose, delivered more often. Two percent tranexamic acid plus three percent niacinamide, buffered with betaine so daily contact stays comfortable at a frequency a five percent leave-on would not tolerate.
How to use: Sweep one pad across clean skin once daily, avoiding the eye area. Start every other day for two weeks if you are new to acids.

What supports it

70 pre-soaked pads — a consistent, repeatable dose every single time.
2% tranexamic acid plus 3% niacinamide in a low-sting base.
Betaine to offset the tightness that acid toners tend to leave behind.
The benchmark SKU at this exact price has accumulated roughly $1.96M in lifetime GMV.

Also works as a five-minute spot compress on the body — one product, two jobs.
No fragrance, no drying alcohol, no essential oils.
The lowest-friction way to find out whether this active works on your skin.
Priced below the mainline deliberately, to recruit rather than to maximise margin.

Week 1–2Cleaner, less congested surface. Pads are exfoliating even before tone shifts.
Week 4–6Smoother texture and better absorption of the steps that follow.
Week 8–12Gradual evening — pads prepare the ground, they do not do the whole job alone.