Flagship
The 4-Week Even Tone Routine · 4 Pieces
$724 × full size
Planning figures — not yet confirmed
Our highest AOV configuration, built around a defined 28-day protocol rather than an open-ended promise.
Actives
TX LineG7 Line4-week protocol
Twenty-eight days, four products, one defined end point.
- Who it is for
- For anyone who wants a finish line. An open-ended promise is easy to abandon quietly; a 28-day protocol is not.
- The problem
- Most routines fail because they have no end point. Without a defined window, two weeks of no visible change reads as failure and the products go in the drawer.
- How it works
- Crosses the TX and G7 lines so the mechanisms stay complementary rather than redundant — signal inhibition from one side, antioxidant tone support from the other, with barrier repair handled throughout.
- How to use
- Follow the 28-day protocol exactly as printed. One variable at a time — do not add other actives during the four weeks.
What supports it
- Four full-size pieces sequenced into a 28-day protocol.
- Crosses the TX and G7 lines for complementary mechanisms.
- Includes the printed week-by-week expectation guide.
- The benchmark routine at this price has accumulated roughly $12.5M in lifetime GMV.
In short
- Our highest AOV configuration at 72 dollars.
- Protocol-driven: a defined window, not an open-ended promise.
- Tied with RT-01 as our best-rated product.
- One variable at a time — no other actives during the four weeks.
What to expect, and when
- Week 1Cleanse and moisturise only. Let the barrier settle before anything active goes on.
- Week 2Add the toner pad on alternate days. Texture starts changing here.
- Week 3Introduce the treatment serum. Expect adjustment, not immediate results.
- Week 4Full protocol running. This is the assessment point — compare against your day-one photo.
Compatibility
Pairs with
- nothing else. The four pieces are the protocol.
Required alongside
- SPF every morning, without exception — this determines whether the 28 days produce anything.
Do not combine
- Do not add: vitamin C, retinoids or exfoliating acids during the four weeks.
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