Concept packaging only. Final formula, packaging, and product details are not confirmed.

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Kojic Acid & Turmeric Cleansing Bar

$14100 g

Planning figures — not yet confirmed

The lowest-commitment entry point we have, and the one that recruits the most new customers. Priced to remove hesitation.

Actives

Kojic Acid1%Turmeric RootGlycerin

Thirteen dollars and fifty cents is the entire commitment.

Who it is for: For anyone who wants to find out whether this line works on their skin before spending more. If you have been burned — literally or financially — by a forty-dollar cream, start here.
The problem: The barrier in this category is not really price. It is the fear of buying an expensive cream that stings, then sits in a drawer next to three others that also stung.
How it works: One percent kojic acid in a rinse-off format. Low dose, short contact — which is exactly why it is the right first step. It tests tolerance without risking the barrier.
How to use: Lather between hands or on a cloth, apply to damp skin, and rinse. Leave on for thirty to sixty seconds before rinsing if you want more contact time. Use daily.

What supports it

1% kojic acid — the mildest entry point in the entire line.
Sulfate-free base with glycerin, so it cleanses without stripping.
About six to eight weeks of daily use per bar.
3,115 reviews — the highest in the matrix, and our strongest recruitment signal.

Face and body. One bar covers both, which is why it recruits so well.
Priced below the mainline on purpose, to recruit rather than to maximise margin.
The format most likely to be filmed — and therefore to recruit others.
Pairs with every other product in the line.

Week 1–2Cleaner skin and slightly faster surface turnover. This is a tolerance test, not a treatment.
Week 4–6A good point to decide whether to move into the leave-on steps.
Week 8–12Rinse-off alone will plateau here. Add TX-01 or KT-01 for continued progress.