Concept packaging only. Final formula, packaging, and product details are not confirmed.

Margin Pick

Kojic Turmeric Body Glow Duo

$442 × 100 ml

Planning figures — not yet confirmed

A two-step body routine priced deliberately into the $40–60 band — the lowest-competition, highest-output band in the category.

Actives

Kojic Acid2%Turmeric ExtractShea Butter

Two steps, not one lotion. That difference is the whole product.

Who it is for: For anyone who has used a brightening body lotion daily for two months and seen nothing at all. The problem is rarely the active — it is that one product was asked to do three incompatible jobs.
The problem: A single body lotion is expected to exfoliate, inhibit pigment and moisturise. It does all three badly, because the concentration that works for exfoliation cannot sit in a daily moisturiser.
How it works: The treatment step carries actives at a concentration a daily lotion cannot hold. The moisturising step repairs the barrier between treatments — which is precisely what makes the treatment step sustainable long enough to work.
How to use: Use the treatment step three to four times weekly and the moisturising step daily. Alternate days if your skin is reactive.

What supports it

2% kojic acid in the treatment step, buffered by the second step.
Shea butter and squalane to counter acid dryness.
Priced roughly twelve percent below the pieces bought separately.
Sits in the $40–60 band: about 9.5 percent of listings, roughly 14.6 percent of GMV.

The best margin configuration in the KT line.
Solves the compliance problem — the moisturising step makes daily SPF easier to tolerate.
Designed to be the second purchase after KT-04.
One box, one order, no decisions required.