Pre-launch range
Explore by area and formula
Compare planned concepts by the area they are designed for or the ingredient line they explore. Product details are not final.
Hero
TXA 5% + Niacinamide 4% Even Tone Cream
Our flagship, and the product we would hand someone on day one. Two actives that interrupt pigment at different points, at concentrations we publish in full.
$3550 ml
4.6 · 1284 reviews · projected
SEO Priority
TXA Correcting Serum
The highest-concentration leave-on in the TX line, aimed at the widest keyword gap we measured across both channels.
$3030 ml
4.5 · 968 reviews · projected
Traffic Driver
TXA Even Tone Toner Pad · 70 Pads
The category traffic engine. Seventy pre-measured doses, in a format that removes every reason to skip the step.
$2070 pads
4.4 · 1873 reviews · projected