Pre-launch range
Explore by area and formula
Compare planned concepts by the area they are designed for or the ingredient line they explore. Product details are not final.
#1 Area
TXA + Caffeine Even Tone Eye Cream
Eye-area darkening is the largest validated pocket in this category — bigger than face, bigger than body. Formulated thin enough to sit under concealer.
4.5 · 806 reviews · projected
Hero
TXA 5% + Niacinamide 4% Even Tone Cream
Our flagship, and the product we would hand someone on day one. Two actives that interrupt pigment at different points, at concentrations we publish in full.
4.6 · 1284 reviews · projected
SEO Priority
TXA Correcting Serum
The highest-concentration leave-on in the TX line, aimed at the widest keyword gap we measured across both channels.
4.5 · 968 reviews · projected
Traffic Driver
TXA Even Tone Toner Pad · 70 Pads
The category traffic engine. Seventy pre-measured doses, in a format that removes every reason to skip the step.
4.4 · 1873 reviews · projected
High AOV
TXA Neck & Décolleté Treatment
Two demands in one SKU — tone and firmness. The neck is chronically underserved: the benchmark neck set has reached roughly $7.51M in lifetime GMV.
4.5 · 437 reviews · projected