Pre-launch range
Explore by area and formula
Compare planned concepts by the area they are designed for or the ingredient line they explore. Product details are not final.
Viral Format
Kojic Acid & Turmeric Body Refining Spray
A spray that makes exfoliation visible. That visibility is why this format out-sells every cream in the adjacent brightening category.
4.4 · 2140 reviews · projected
Start Here
Kojic Acid & Turmeric Cleansing Bar
The lowest-commitment entry point we have, and the one that recruits the most new customers. Priced to remove hesitation.
4.4 · 3115 reviews · projected
Compliance-Safe
Brightening Underarm Deodorant Stick
Deodorant first, tone second. That ordering is the whole point — and the data behind it is unambiguous.
4.4 · 1592 reviews · projected
Margin Pick
Kojic Turmeric Body Glow Duo
A two-step body routine priced deliberately into the $40–60 band — the lowest-competition, highest-output band in the category.
4.5 · 1204 reviews · projected
Cautious
Kojic Turmeric Brightening Body Wash
Flagged, not recommended. The body wash subcategory is dominated by Amazon private label — roughly 81% share — which makes it the weakest fit in our matrix.
4.2 · 689 reviews · projected
Volume Line
Kojic Turmeric Daily Face Cream
The volume mainline. Kojic acid plus turmeric is the largest validated pocket across both channels — roughly $129M annualised.
4.3 · 1121 reviews · projected
Open Position
Brightening Hand Treatment SPF 30
The clearest whitespace we found: a hand care subcategory moving roughly 1.2M units a month with no established tone-focused SKU.
4.3 · projected