Concept packaging only. Final formula, packaging, and product details are not confirmed.

Open Position

Brightening Hand Treatment SPF 30

$1850 ml

Planning figures — not yet confirmed

The clearest whitespace we found: a hand care subcategory moving roughly 1.2M units a month with no established tone-focused SKU.

Actives

Kojic Acid1%Niacinamide3%Zinc Oxide12%

The most sun-exposed skin you own, and the least protected.

Who it is for: For anyone whose hands look older than the rest of them. Driving, cycling and ordinary daily exposure accumulate here faster than anywhere else on the body — and hands receive a fraction of the product the face does.
The problem: Hands take more cumulative UV than the face for most people and receive almost none of the care. There is still no established tone-focused SKU in a subcategory moving roughly 1.2M units a month.
How it works: One percent kojic acid plus three percent niacinamide for pigment already there, and twelve percent zinc oxide for the exposure that creates new pigment. Treating both the cause and the effect in one product is the only version of this that makes sense.
How to use: Apply to the backs of hands every morning and after washing. Reapply every two hours of sun exposure.

What supports it

1% kojic acid plus 3% niacinamide, formulated for the backs of hands.
SPF 30 built in — the prevention half, which no competitor pairs with treatment.
The hand care subcategory moves roughly 1.2M units per month with no established tone SKU.
New launch — no review data yet.

Week 2–4Better hydration and less visible dryness lines on the backs of hands.
Week 6–8Existing marks begin to soften in definition.
Week 10–12Visible evening, provided reapplication has been consistent — this is the variable that decides it.